South African TOURISM
Project Scope: Custom Video / Custom Photography / Custom Articles / Travel Specialist Partnership / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Condé Nast Traveler
Flight: August 2019 - March 2020
South African Tourism partnered with Condé Nast to drive awareness about the exciting, cultural, and adventurous experiences available across South Africa, solidifying it as an attainable and welcoming bucket-list destination for the US and Canadian market. Condé Nast Traveler produced a custom-shot on-location video, created two articles (CNT and them), partnered with a leading Africa Travel Specialist (Cherri Briggs) to create a 10-day bookable itinerary, and executed a targeted digital and social amplification plan. The 6-day video shoot was produced and planned in partnership with local fixers and producers.
Campaign Pages:
VIDEO
