THE LUXURY COLLECTION - SOLAZ, LOS CABOS

Project Scope: Custom Photography / Custom Articles / Talent Partnership / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Condé Nast Traveler
Flight: December 2018

In this custom content and photographer collaboration program, The Luxury Collection partnered with Condé Nast Traveler to work with creative powerhouse and renowned editorial photographer Lougè Delcy to showcase the newly opened Solaz Los Cabos property and shine a light on it’s amenities and unique guest experiences. Lougè captured custom photography for The Luxury Collection to use across their website, social, and newsletters. The program was extended socially through targeted and organic posts across Lougè and Condé Nast Traveler’s Instagram and Facebook accounts.  

Campaign Pages:

Lougè Delcy Sees the Beauty of Contrast at Solaz Resort

“In visual storytelling, it’s the contrast of colors and light that makes an image come alive,” he says. “And it’s also the first thing I draw from traveling to a new destination.”

“Even something as simple as the sun rising produces nuances in color that make the experience unique every morning. The way the hues of pink and orange flowed from minute to minute was magical, especially with the backdrop of the infinity pool and the ocean.”