SEABOURN CRUISES
Project Scope: Custom Video Production / Custom Photography / Targeted Social Campaign / Digital Media
Role: Project Lead
Condé Nast Brands: Condé Nast Traveler, Architectural Digest, and Vanity Fair
Flight: Full Year 2017 and 2018
Seabourn Cruises partnered with Condé Nast to create inspirational destination-forward branded videos that also showcased the luxury, design, culinary, and entertainment experiences available to guests. The custom longform videos and social cuts were amplified to a targeted audience segment through dark posts across AD, CNT, and VF social accounts, with sequential messaging to drive potential customers down the consideration funnel.
Campaign Pages: