PRINCESS CRUISES
Project Scope: Custom Videos / Custom Photography / Custom Articles / Custom Print Pages / Talent Partnership / Targeted Social Campaign / Licensing / Digital Media
Role: Project Lead
Condé Nast Brands: Bon Appétit
Flight: Full Year 2017, 2018, and 2019
Princess Cruises and Bon Appétit established a deep partnership back in 2016, which has since grown to encompass custom branded videos, native articles, custom print pages and inserts, co-branded culinary on-ship and on-shore excursions, custom data segment targeting, and organic and paid social amplification.
Campaign Pages:
EUROPEAN VOYAGE CONTENT SHOOT
CUSTOM PHOTOSHOOT
