HERTZ
Project Scope: Custom Videos / Talent Partnership / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Condé Nast Traveler
Flight: August - October 2019
Hertz partnered with Condé Nast Traveler to drive brand awareness and affinity by spotlighting primary markets of New York City, Los Angeles, and San Francisco through a three-part talent-led video series showcasing a variety of rental cars and its services. Marianna Jamadi was the host across all three videos and met with locals from each city to get a sneak peak at their favorite under-the-radar spots, proving that a new adventure is right around your backyard – all you need is a car to get you there. The videos within the series were amplified through targeted and organic social posts across Condé Nast Traveler and each respective talent’s social channels.
Campaign Pages:
