GUCCI - JEWELRY
Project Scope: Custom Photography / Custom Article / Talent Partnership / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Architectural Digest
Flight: Fall/Winter 2018
Gucci partnered with Architectural Digest to create a custom-shot campaign with one of their top tastemakers and design curator, Athena Calderone. In this custom content campaign, photographer Sharon Radisch shot three looks, custom-styled by Gucci along with just-released fall/winter jewelry items. The custom photos and article were amplified through talent and targeted social posts.
Campaign Pages:
