GUCCI - EYEWEAR
Project Scope: Custom Photography / Custom Article / Talent Partnership / Targeted Social Campaign / Digital Media
Role: Condé Nast Traveler Editorial Brand Lead
Condé Nast Brands: Condé Nast Traveler
Flight: Fall/Winter 2019
Gucci once again partnered with Condé Nast to create a custom-shot campaign–this time with Condé Nast Traveler and one of their NY-based contributing photographer, Joe Greer. In this content campaign, our fashion photographer custom-shot Joe in three looks with a focus on its newly launched Mens Eyewear items. The custom photos and article were amplified through talent and targeted social posts.
Campaign Pages:
A Brooklyn Photographer Shares His Staycation Secrets
