Bermuda TOURISM
Project Scope: Custom Videos / Custom Photography / Custom Articles / Talent Partnership / Editorial Partnership / Branded Trip / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Condé Nast Traveler and Women Who Travel
Flight: May - September 2019
Bermuda Tourism partnered with Condé Nast Traveler and it’s new digital brand, Women Who Travel, to spotlight the island as a diverse, welcoming, and safe destination for women. This multi-platform program included a custom-shot video led by female entrepreneur, TyLynn Nguyen, custom photography, articles, a podcast event in SXSW, and culminated in a branded trip to Bermuda with 15 self-identifying women from around the country. The assets from this campaign were all amplified editorially and through targeted social posts. The 3-day video and photoshoot and the branded trip were produced and planned in collaboration with Bermuda Tourism’s local team.
Campaign Pages:
VIDEO
