AUTOGRAPH COLLECTION - Lido House

Project Scope: Custom Photography / Custom Article / Talent Partnership / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Architectural Digest
Flight: December 2019

In this custom content program, Autograph Collection partnered with Architectural Digest to tap cover photographer, Douglas Friedman, to showcase what his ideal weekend looks like in Newport Beach, California complete with a 3-night stay at it’s newly renovated Lido House property. Douglas captured custom photography for Autograph Collection to use across their website, social, and newsletters. The program was extended socially through targeted and organic posts across Douglas’ and Architectural Digest’s Instagram accounts.

Campaign Page:

Architectural Digest Article

Douglas Friedman’s Ultimate SoCal Trip Starts and Ends at Lido House

“There’s nothing like shooting in that California light,” says Friedman. “The way that the sun bounces off the sea and into the hills—I haven’t found it anywhere else in the world.”