ARUBa TOURISM
Project Scope: Custom 360-Videos / Custom Photography / Custom Articles / Talent Partnership / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Condé Nast Traveler & Bon Appétit
Flight: August - December 2018
Aruba Tourism partnered with Condé Nast Traveler and Bon Appétit to showcase the beauty and allure of this Caribbean island and it’s diverse culture and culinary experiences through a custom video and content partnership. Through interactive 360 video technology, Condé Nast Traveler followed several local talents and they gave our audiences an insider look at various island experiences. The custom photography was shot by Sharon Radisch and used across three articles – two on Condé Nast Traveler and one on Bon Appétit. The custom videos, articles, and social posts were amplified through targeted Instagram and Facebook posts. The videos were produced in partnership with Aruba Tourism’s local fixer.
Campaign Pages:
