AMERICAN EXPRESS - GREEN
Project Scope: Custom Videos / Custom Photography / Custom Articles / Talent Partnerships / Editorial Partnership / Targeted Social Campaign / Digital Media
Role: Condé Nast Traveler Editorial Brand Lead
Condé Nast Brands: Condé Nast Traveler
Flight: Q4 2019 - Q1 2020
American Express partnered with Condé Nast Traveler to help drive awareness, excitement, and card sign ups for its newly launched Green Card from American Express. The Say I Sent You partnership spanned four major domestic markets whereby Condé Nast Traveler tapped local photographers and video-hosts to share their favorite spots–from hotels, restaurants, bars, and venues–for a date night, Sunday funday, and weekend getaway. The robust video and photography package was amplified through editorial and targeted social tactics.
Campaign Page:
