AMERICAN AIRLINES

Project Scope: Editorial Videos / Editorial Article / Talent Partnership / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Vogue
Flight: Q4 2019 & Q1 2020

American Airlines partnered with Condé Nast to create a buzzy editorially-led campaign aimed at promoting its new Flagship First services and experiences. With the help of American Airlines, Vogue launched a new talent-led editorial video series called On the Go where celebrities, influencers, and models gave audiences a behind-the-scenes look at their travel, wellness, beauty, and packing routines. The videos within the series were amplified through targeted and organic social posts across Vogue and each respective talent’s social channels.

Campaign Pages:

• Vogue Video

• Vogue Article

• JVN Instagram Post