ABU DHABI TOURISM
Project Scope: Custom Article / Editorial City Guide / Targeted Social Campaign / Digital Media
Role: Project Lead & Creative Producer
Condé Nast Brands: Condé Nast Traveler
Flight: September 2018 - December 2019
Abu Dhabi Tourism partnered with Condé Nast Traveler to drive awareness to the destination for the US market, spotlighting activities and experiences that are safe, affordable, cultural, and adventurous. Through a network of editorial contributors, Condé Nast Traveler reported on and created a total of 12 original pieces of content to live within its Webby Award-winning City Guide section with an additional custom branded article. The assets and articles were all amplified socially through organic and targeted posts.
Campaign Pages:
